Content Marketing

Content Marketing

Content Marketing: the emperor’s new clothes? Let us start by making a confession. We have a love-hate relationship to content marketing. The term bugs us because it is so all encompassing, vague and devoid of strategic emphasis. At the same time, we love the...
Business Location

Business Location

Does Google Really Know You’r Location? For Nearly Half Of You, The Answer Is No. Search marketers rely on Google to serve up ads to prospects within a targeted geographical area, but is Google’s location data accurate? Contributor Steve Cameron reports on the...